Request InformationVideos show your product in action and can be used as a marketing tool. Equine Web Services produces quality videos at very competitive prices that can be used online or on DVD. Equine Web Services specialises in equine videos but has experience producing videos in many related areas – which basically means anything outdoors or with animals
How will a video benefit my business and my website?
- Your Business’ Website – a video will complement the pictures and text and allow customers to see your service rather than just read about it.
- Social & Business networking websites – I recommend promoting the video using websites such as Twitter and Facebook to significantly increase the audience for your video.
- YouTube is not the only videos sharing website so videos can be made available on other video websites or specialist sites at your request.
How do I Produce High Quality Website Videos at a Cost Effective Price?
Using appropriate technology for broadcast on websites which minimises the resource required to produce the video:
- Hi Definition Camera which produces a high quality video for broadcast on websites.
- Radio and Camera mounted Microphones record high quality audio, superior to the camera’s microphone.
- Production crew of one to record the video, the audio and edit the video.
The video needs to be entertaining and informative to effectively promote your service. The list below provides a few ideas to ensure your video gets a high number of views from your target market. However, the limit is your imagination and I am happy to discuss any ideas with you or to work with you to develop ideas for your video.
A video montage of an event with music provides an entertaining review of an event demonstrating the events success using short clips recorded at the event. A video montage on YouTube and your website promoted on Facebook, Twitter and other social websites will continue to promote your services even after the event has finished.
British Bred Sport Horses (BBSH) organise the Stallion Parade at Hartpury. I recorded the event and produced this video montage. BBSH promoted the video on both Facebook and Twitter. The video was watched almost 100 times within 24hrs of being released and continues to promote the stallions in the video and British breeding in general event after the event has ended.
Famous personality as the subject of the video
A famous personality who is the subject of a lot of searches will drive up views of your video and maximise the advertising potential of the video. Obviously the famous personality must be related in some manner to your products or services so that viewers who find the video through a general search are also potential customers.
Leisure Ride promoted their Trojan Dressage Turf surface using Carl Hester. Carl Hester achieved the highest ever score in the European Dressage Championships leading Team GB to win the competition a few weeks after the video was released which resulted in over 500 views per day. Obviously all the viewers are interested in dressage and many are potential customers for Leisure Ride.
The video can be watched on the Leisure Ride web site, YouTube, this web site, Daily Motion and was promoted on Twitter and Facebook.
Demonstrations at Equine Events
If you demonstrate your products or services at equine competitions, displays or other events a video of the “live” demonstration can be a useful marketing tool. The live demonstration will obviously promote your product or service while at the same time educating your customers and potential customers how to get the best from your product or service.
British Equestrian Federation asked to me make a video of their demonstration – “How to Prepare your Foal for a Futurity Evaluation“. The audio was recorded using a radio microphone clipped to the demonstrators lapel. This provides superior quality audio compared to recording from the PA using a camera mounted microphone.
I recorded the video from a variety of locations by moving around the outside of the arena on the opposite side to the audience so that the video has the audience in the background. The video can be edited independantly of the audio so that the video cuts between different camera angles that were recorded at a different time to the audio. Cutting between different camera angles keeps the viewers interest. It is also possible to use video clips that illustrate what the demonstrator is saying even if this was not what the live audience were watching at the time.
Horse For Sale Video
If your business is selling horses a professionally produced video of your horse will generate a lot more interest than a few unedited clips from your mobile phone uploaded to YouTube.
With current high fuel costs customers want to see the horse before driving to try the horse. You need a video that says “this horse is worth going to see“.
The video will normally include:
- the horse being ridden on the flat and jumped, if appropriate.
- clips to show off the horses nature or character that will help to sell him/her.
- For example, this video shows the horse being untacked to demonstrate the horses easy going nature.
- freeze frames (effectively photos) usually at the start and/or end of the video.
- contact details throughout the video.
“How to … ” Video
A “How To” video will obviously assist your existing customers to use your products correctly. However, the video will also be watched by potential customers considering purchasing your products. A good “How To” video is therefore an advert showing the quality, ease of use and effectiveness of your product.
The How To video should obviously be on your own website but it can also be uploaded to video sharing web sites such as YouTube, Videojug and Daily Motion and promoted on Facebook, Twitter, StumbleUpon and other web services so that it reaches as wide an audience as possible – especially viewers who are not your customers … yet. This will maximise the advertising potential of the video.
The How To video does not necessarily need to be of your main product or service. The How To video needs to be about somthing that people need to learn how to do and that you can demonstrate with a high level of expertise in an area related to the service you are promoting. Captions, credits, logos etc can be used during the video to promote the product or service that is being advertised.
For example Billow Farm Livery worked with me to create a series of four “How to Clip Your Horse” videos. The service being promoted is their Equine Livery service using a video that demonstrated Hazel’s expertise with a pair of clippers. A series of 4 videos were produced which have now been watched over 2,000 times. Each viewing of the video includes the website, phone number and logo regularly at the top of the screen.
Videos on DVDs
A DVD with a video demonstrating your products or services can be used:
- on a TV screen at events where you sell or promote your products or services.
- This is especially useful when it is not possible to demonstrate at the event.
- as part of a marketing campaign and given to customers with other marketing materials
- used for training – customers or staff
DVDs can be used for a single, long video or for a number of shorter videos.
- Billow Farm will be giving away DVDs of “A Year in the Life of Billow Farm” with a book about Billow Farm.
- British Dressage use judge training DVDs from Equine Web Services with approximately a dozen tests on each DVD.
- Billow Farm give away Wildlife DVDs to children visiting the farm. The DVD holds a number of videos that show the wildlife at Billow Farm.